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Stand Out

Jan 13, 2021

If you haven’t already heard of John Jantsch, he is a marketing consultant, speaker, and the author of several bestselling books, including The Referral Engine and Duct Tape Marketing. Of course, John has endless wisdom to offer on marketing, but what listeners hear more about in today’s episode is his latest book, The Self-Reliant Entrepreneur. This new guide offers overworked and harried entrepreneurs – and anyone who thinks like one – a much-needed framework for tapping into the wisdom that is most relevant to entrepreneurial life. Arranged in a calendar format, it is filled with 366 inspirational meditations that contain the thoughts and writings of notable American authors, and features readings of transcendentalist literature and others. Tune in to find out about the decisions John made in writing and producing the book, his time in the mountains and how nature inspires him, and why he believes the self-reliant entrepreneur is a gift to society and a force for good. Hear more about his favorite authors, where the theme of self-reliance came from, and the importance of ritual and routine, all in today’s episode of Stand Out!


Key Points From This Episode:

  • John shares some decisions he made in the production of the book, like the ribbon. [0:02:55]
  • Why John chose to include the writings of classic American authors and how they relate to entrepreneurialism today. [0:05:42]
  • Entrepreneurs and the connection with nature that John mentions in the book. [0:09:07]
  • How John divides his time between the city and the mountains and how nature inspires him. [0:11:21]
  • Learn why John believes the self-reliant entrepreneur is a gift to society and a force for good. [0:14:34]
  • Diversity as a gift in itself to organizations because of the opportunities and culture it affords. [0:15:24]
  • Where the book’s sections – planning, discovering, evolving, and growing – come from and why John uses the seasons as a metaphor. [0:16:35]
  • Hear more about the theme of self-reliance (and the essay of that name by R.W. Emerson). [0:19:05]
  • If self-reliance means self-trust, John shares how he believes entrepreneurs can learn to better listen to their intuition. [0:21:01]
  • Listen in as John reads an excerpt from his book, titled ‘To the morning’. [0:23:05]
  • John shares parts of his morning ritual – which starts most days at 5:00 AM [0:25:59]

Links Mentioned in Today’s Episode:

John Jantsch on Twitter –

John Jantsch on LinkedIn –

John Jantsch on Instagram –

Duct Tape Marketing –

Duct Tape Marketing

The Referral Engine

The Self-Reliant Entrepreneur

The Adventures of Tom Sawyer

The Artist’s Way