Sep 7, 2021
Today’s guests are declutterers and organizers by profession, and they’ve recently become masters of marketing too! Ingrid Jansen and Lesley Spellman are the founders of The Declutter Hub, which started out as an online course and has broadened its scope to multiple courses, a membership, a Facebook group with a very engaged online community, and a podcast. Because of the safe and lighthearted space that Ingrid and Lesley have created, their business experienced huge growth during the COVID-19 pandemic. Their growth can also be attributed to the fact that they have figured out how to work with the Facebook algorithm and use it to drive up engagement on their platforms, and they share some of their top tips in today’s episode. You’ll also hear about the challenges they have experienced along their journey, and the things that make it all worth it. There’s never a dull moment with these two so be sure to tune in today!
Key Points From This Episode:
- Where the idea of The Declutter Hub originated. [00:03:54]
- The ethos that The Declutter Hub Facebook group is built upon. [00:04:51]
- Growth that The Declutter Hub experienced as a result of the COVID-19 pandemic. [00:06:28]
- Why Lesley and Ingrid feel it is important that people know who is in charge of The Declutter Hub. [00:07:07]
- Evolution of The Declutter Hub Facebook group from its humble beginnings. [00:10:48]
- Areas of their business which Ingrid and Lesley outsource some help for. [00:12:58]
- How members uphold the integrity of the Facebook group. [00:14:05]
- How Lesley and Ingrid have reframed their mistakes. [00:17:17]
- An example of one of the crazier things that Ingrid and Lesley have posted on their Facebook page, and how these drive up engagement. [00:18:20]
- The balance between planned and spontaneous content on The Declutter Hub Facebook group. [00:21:25]
- Challenges that come with running a Facebook group. [00:24:04]
- What Ingrid and Lesley wish they had started doing earlier in terms of their Facebook group. [00:25:49]
- A strategy that Lesley and Ingrid used which resulted in a lot of growth. [00:27:43]
- Why Ingrid and Lesley have chosen to link all the businesses and their personal profiles together. [00:30:30]
- Lesley shares the biggest challenge that they have experienced with The Declutter Hub. [00:32:32]
- Ingrid shares what she is most proud of about The Declutter Hub. [00:33:30]
Links Mentioned in Today’s Episode:
The Declutter Hub — https://declutterhub.com/
The Declutter Hub on Facebook — https://www.facebook.com/declutterhub/
The Declutter Hub Podcast — https://declutterhub.com/the-podcast/
NAPO — http://napo.net/join
NAPO Podcast — https://napopodcast.com